ABOUT US

Extraordinarily high goals

We do not aim for the middle. A goal set at the average is no goal at all, so we set the bar above it, commit ourselves to reaching it, and go after results worth having.

The real aim is a company that keeps getting better. Making money is not the point, though that does not mean people here are poorly paid. Working this way naturally produces high productivity, and over time both the company and the people in it become better off.

Continuous improvement

We welcome disagreement, because it is what moves us forward and wakes us up. Age, seniority and job title do not enter into it. An argument is judged on its logic, and the best idea wins regardless of who put it forward.

Criticism, of yourself and of others, is necessary for progress, but criticism that leans on rank is not allowed. It has to be an objective view. Face yourself honestly and reasonably, improve yourself and improve the product.

Team spirit

Teamwork matters here, and part of it is a shared understanding that substandard work is not acceptable. That means recognising your responsibility for the team’s goals and being willing to help others reach them.

A team shares a fate, and you can lean on the other members when you need to. Substandard work is not acceptable precisely because it costs everyone. Build long term trust deliberately: it is satisfying in itself, and it is efficient. Losing people means retraining and slows everything down.

Human development

Whatever your age, the company gives you an environment where you can grow as a person alongside it.

Everyone here has two responsibilities: to act like an owner, without arrogance, and to ask the same of others. As each person grows, the sense of achievement and the wellbeing that follows, both personal and financial, come with it.

Social contribution

We look after our own growth and profit, but we do not neglect what a company owes the world around it. By creating intellectual property continuously and widening where it can be applied, we contribute as much as we can.

That contribution is not a matter of giving everything away for free. It is the longer view: profits from the intellectual property we create are reinvested into creating more, which sustains the research and development cycle.

In time we want to be a company whose very existence serves the public interest, working almost as a piece of social infrastructure.